How the Airbnb listing check works

What happens when I paste my link?

1. Paste your listing link. The public page of your Airbnb listing is all we need. No login, no sign-up.
2. We read your page and 5 homes nearby. Title, photos, description, amenities, price for the same dates, minimum stay, rating and reviews, for your listing and for the homes a guest sees next to it. About one minute.
3. You get a score and your biggest opportunity, free. A score out of 100, a verdict for photos and words, price and rank, and the one change worth the most money, with how to do it.
4. Unlock every change when you want the rest. Step by step for the Airbnb app, text ready to paste, a start-here order, a PDF. 888 THB once.

What do you read on my listing?

Only what is public: the page any guest can open. Title, description, photos and their count, amenities, nightly price for a set of dates about three weeks out and for the next peak week, minimum stay, rating and review count, bedrooms and guests, and which dates are open. We never ask for a login and never see your account.

We read the same things on up to 5 homes near yours with a similar size and guest count: the ones a guest sees on the same results page.

How is the score worked out?

Three parts, each against the homes around you. Photos and words: count and completeness of photos, whether the title leads with a feature, whether the description opens with something a guest looks for, how many amenities are ticked. Price: where your nightly rate sits against those homes for the same dates. Rank: where you would appear among them, from rating, reviews, price and completeness. The three roll into one number out of 100, with 85 and above strong, 70 to 84 solid, 50 to 69 needing work.

The score is relative. The same listing scores higher on a street of weak listings than on a street of strong ones, which is the point: it says how you look to a guest choosing between you and your neighbours.

How is the money worked out?

Every change is tied to one of the things Airbnb uses to rank listings or that makes a guest book once they are on the page. Each has a share of monthly revenue it is worth when fully fixed, for a listing in the middle of its market, and that share is scaled by how big your gap is. Monthly revenue is your nightly rate times 30 times the occupancy of the homes around you. A price change is sized differently: the gap to the homes above you, times the nights it applies to, less 30% for bookings you might lose.

The shares come from what moves bookings in practice: price against the cards next to yours and the photos first, then amenities, minimum stay and Instant Book, then reviews, and last the title and description, which guests skim. They are estimates, shown with their reasons, so you can judge them. They are not a guarantee.

Which kind of home do you think mine is?

The report reads whether a listing is budget, mid-market, premium, luxury or a unique stay, from its price against the homes around it and the markers on the page (private pool, sea view, chef, staff), and advises accordingly. A luxury villa is told about the amenities a luxury guest expects and about fees in the small print; a budget room about wifi, aircon and hot water. The segment is shown on the report so you can see what it decided.

What is free and what is paid?

Free: the score and its three verdicts, how much more you could earn a month, and your biggest opportunity in full, with the money it is worth, how long it takes and how to do it. The other eight changes are listed with their money but their steps are locked.

Paid, 888 THB once: every change Roo finds, with step-by-step instructions for the Airbnb app, the exact title and first paragraph to paste, a start-here order by money per minute, a comparison table with the homes around you, and a PDF. See pricing.

How long is a report good for?

About 15 days. After that the homes around you have changed prices and the search results have moved, so a new paste reads everything again. A paid report can be re-checked for 399 THB, or every month with Roo on watch for 299 THB a month, which also emails you when a neighbour sells out or cuts prices.

Do you change my listing for me?

No. You make every change yourself in your own Airbnb listing editor, following the steps. The report names the screen, the exact value and, where it is text, the text to paste. Nothing on your account is touched by us.